EW
Enterprise Woman Summit 2026
21 November 2026 · Alba Hotel, Meru
Explore the Summit
Business situations

Different realities require different questions.

Scorecard helps leaders understand the situation in front of them before choosing the intervention. Start, Recover, Grow and Transform describe the business reality — not a catalogue of products.

Customer retention & churn

Your next stage of growth may be closer than you think.

Your customers are one of the most valuable parts of your business. Winning new customers matters. Keeping the customers you have is what helps make growth durable.

You know how many customers you had last month. Do you know how many you lost?

Customer loss is not always obvious. It can hide behind monthly sales figures, new customer acquisition and busy teams. When customers quietly stop returning, businesses can mistake the activity of replacing them for growth.

Scorecard helps you see the whole customer relationship—from what customers experience and value to the systems, service and leadership practices that influence whether they stay.

01

Understand why customers leave

Examine customer feedback, buying patterns, service experiences and operational friction to identify where trust, value or consistency may be breaking down.

02

Strengthen the reasons they stay

Help teams improve the customer experience, respond to expectations and deliver the value that encourages customers to return and remain engaged.

03

Build retention into how the business runs

Put practical measures, ownership and repeatable processes in place so customer relationships are managed deliberately—not left to chance or individual effort.

We help businesses reduce avoidable customer loss, strengthen loyalty and build the systems that turn customer relationships into lasting business value.

Start business advisory context
01 / START
Entrepreneur celebrating progress while building her business

Build the right business before you build too much of it.

Start is for a new business, a new venture, a new market, a significant repositioning or a new direction that needs to become commercially and operationally real. The work is about turning ambition into a business that can work — not simply producing a plan.

What may be happening

The opportunity is attractive, but assumptions about customers, proposition, pricing, channels, economics, capability or operating requirements have not yet been tested deeply enough.

What Scorecard addresses

We bring commercial logic, organisational design and practical execution into the same conversation so leadership can see what has to be true for the business to work.

What an engagement may involve

Clarifying the opportunity, testing assumptions, shaping the commercial model, defining priorities, designing the operating requirements and establishing the first management disciplines.

The shift

From an idea that sounds promising to a business proposition with clearer choices, economics, responsibilities and a practical route into execution.

Talk about a new direction →
02 / RECOVER
Business leader reviewing evidence to guide recovery decisions

Find the cause before treating the symptom.

Recover is for a business that is not producing the result it should — even when people are busy, customers exist and activity is high. The priority is to understand what is actually driving the gap, then concentrate effort where it can change performance.

What may be happening

Revenue is softer than expected, margins are under pressure, customers are leaving, execution is inconsistent, costs have drifted, decisions are slow or the organisation feels harder to run than it should.

What Scorecard addresses

We separate symptoms from causes across the commercial engine, operating system and human reality. We examine evidence, assumptions, bottlenecks, dependencies and the choices that are producing the current result.

What an engagement may involve

Leadership interviews, evidence review, customer and commercial analysis, operating diagnosis, priority setting, recovery actions, accountability and a practical management cadence.

The shift

From reacting to visible problems to having a shared view of the few issues that matter most and a disciplined route to correcting them.

Talk about a performance problem →
03 / GROW
Senior business leaders aligning on growth priorities

Make the organisation capable of doing more.

Growth changes the demands placed on a business. What worked at one scale can become a constraint at the next. Grow is for leaders who want expansion to be supported by stronger commercial choices, operating capacity and management discipline.

What may be happening

Demand is increasing, opportunities are multiplying, new people are joining, locations or products are expanding — but coordination, quality, cash, customer experience or leadership capacity is beginning to strain.

What Scorecard addresses

We connect growth ambition to the organisation required to carry it: commercial priorities, structure, systems, decision rights, leadership capacity, performance measures and customer experience.

What an engagement may involve

Growth choices, operating-model work, organisational design, management systems, leadership alignment, capability building, performance routines and implementation support.

The shift

From growth creating complexity to the organisation having the clarity, capacity and disciplines required to absorb the next stage without losing control of performance.

Talk about growth →
04 / TRANSFORM
Leadership team aligning strategy and execution

Change the way a capable business works when yesterday's model is no longer enough.

Transform is for established organisations facing a material shift: a changing market, new ownership, a new strategy, a new leadership chapter, technology-driven change, portfolio pressure or a business model that needs to evolve.

What may be happening

The organisation has capability and history, but the current model is creating friction. Old assumptions, structures, habits or systems may be limiting the future the leadership team wants to create.

What Scorecard addresses

We connect strategic intent to the organisation's ability to execute it — including commercial choices, operating model, leadership alignment, customer impact, capability and the behaviours that must change.

What an engagement may involve

Transformation design, strategic alignment, operating-model change, leadership mobilisation, capability transfer, implementation governance and reinforcement of new management practices.

The shift

From knowing that change is necessary to having the organisation aligned around what changes, why it matters, who owns it and how the new way of working becomes normal.

Talk about transformation →
Let's talk

Tell us what is happening in the business.

You do not need to arrive with the problem perfectly defined. Start with what you are seeing, what is changing or what result is not where it needs to be.

LocationKenya · Working with ambitious businesses across Africa